Senior Business Analyst - ( Digital Marketing) Job at Xavient Software Solutions India Pvt Ltd ~ actionbeans

Job Designation : Senior Business Analyst

Job Location : Noida

Job Description :

Excellent understanding of Digital Marketing business/Technology domain i.e. terminologies, Processes (Content creation to Lead Tracking and Data capture to Analytics) and challenges.
Requires high interaction with a diverse set of internal and/or external customers for the purposes of developing requirements that capture, reengineer, or enhance business processes.
Lead discussions and document business, functional, non-functional and reporting requirements.
Works with the business as a liaison with IT to translate user requirements into detailed system requirement specifications, lead technical aspects of projects, and identify gaps in processes.
Ensures compliance to software development policies and procedures.
Coordinates with technical partners to ensure system compliance.
Review with Application Development and other IS team members potential vendors and existing technology with an emphasis on business requirements as relates to the proposed project
Using a train the trainer approach, train the business prior to go-live of the system or enhancement

Job Requirements :

Good understanding of:
o Enterprise web applications
o Customer relationship management and
o Content management systems
o Social Media Marketing
o Big Data (concept, capture and analytics)
o Social media based BI applications
o Campaign Management
o Marketing Middleware / Open Stack Platforms
o Marketing Clouds
Good understanding of agile methodology with scrum.
Knowledge of following Marketing Cloud solutions
o Salesforce.com
o Oracle
o HP
Experience of working in a truly global enterprise
Ability to consult with stakeholders to acquire appropriate business requirements
Ability to establish meaningful business relationships both internal and external business partners
Must be a Team player
Strong written and verbal communication skills
Must be from a "Digital Marketing" background.

Reference Id : amishra@xavient.com

Website : http://www.xavient.com

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