Job Designation : AGM Marketing
Job Location : Hyderabad
Job Description :
Job Requirements :
Apply Id : anamika.bhowmick@naukri.com
Job Location : Hyderabad
Job Description :
- Brand Management: Strengthening of the brand through conceptualization and development of differentiated brand personality and imagery
- Brand Activation: Defining the integrated marketing strategy for the brand and guiding the advertising agency in developing creative and customer-relevant advertising
- Achieve brand objectives by strategic allocation of annual budgets.
- Formulating and executing marketing activities (ATL/ BTL) to promote products
- Product Management: Analyzing market trends and competition to develop the product strategy i.e. Product Mix, Pricing, Positioning, Sales Promotion and Distribution
- Developing strategic pricing & promotions in response to market trends and consumer insights
- Developing innovative packaging and merchandising to aid visibility in retail and modern trade
- New Product Development: Setting the stage for the national launch of new products, including test marketing the marketing mix, SKU mix, and pricing in coordination with R&D, packaging and finance departments
- Test marketing with rigorous BTL activities and conducting post launch evaluation research to evaluate the marketing mix
- Market Research: Conducting focus groups across different levels to understand brand trends, opportunities and potential vulnerabilities; tracking the market and competition.
- Business Development Support: Defining, developing, and evaluating marketing strategy based on knowledge of organizational objectives, market characteristics, and cost & markup factors
- Overseeing the activity of business development with MT and developing tools to help in attaining desired results
Job Requirements :
- Should have good communication skills
- Should be comfortable with Hyderabad location
- 5 - 10 years of experience in brand management and strategy
Apply Id : anamika.bhowmick@naukri.com
Website : Atria Convergence Technologies Pvt. Ltd.