Job Designation : GM-Marketing
Job Location : Bengaluru/Bangalore, India
Job Description :
1. Understanding consumer needs and market opportunities
2. Consumer marketing with brand planning, ATL, campaigns, media planning, tracking of sales performance
3. As part of the brand team, responsible for ideation, development and execution of marketing campaigns that includes mass media, outdoor & on-ground consumer activations, retail visibility and new media like the internet and mobile
4. Responsible for setting up various systems and processes for the brand, including Industry trends analysis, Stock Control reporting, Sales Analysis and Budget Management
5. Consumer insight mining for new concept creation and gauging opportunities in the various segments of the market
6. Segmentation and target group identification
7. Analyzed market construct to develop market launch
8. Develop core communication and give a strategic road map to the brands.
9. Responsible for brand growths, market shares, top line/bottom-line deliverables, and profitability.
Job Requirements :
1. MBA from a Premier Institute is a must ( 2003 TO or 2008 Batches )
2. Quick Decision making / Analytical /Leadership Skills.
3. Only from FMCG Industry.
4. Excellent communication / interpersonal skills.
5. Team player.
Reference Id : nancy@basiladvisors.com
Company : Basil Advisors
Job Location : Bengaluru/Bangalore, India
Job Description :
1. Understanding consumer needs and market opportunities
2. Consumer marketing with brand planning, ATL, campaigns, media planning, tracking of sales performance
3. As part of the brand team, responsible for ideation, development and execution of marketing campaigns that includes mass media, outdoor & on-ground consumer activations, retail visibility and new media like the internet and mobile
4. Responsible for setting up various systems and processes for the brand, including Industry trends analysis, Stock Control reporting, Sales Analysis and Budget Management
5. Consumer insight mining for new concept creation and gauging opportunities in the various segments of the market
6. Segmentation and target group identification
7. Analyzed market construct to develop market launch
8. Develop core communication and give a strategic road map to the brands.
9. Responsible for brand growths, market shares, top line/bottom-line deliverables, and profitability.
Job Requirements :
1. MBA from a Premier Institute is a must ( 2003 TO or 2008 Batches )
2. Quick Decision making / Analytical /Leadership Skills.
3. Only from FMCG Industry.
4. Excellent communication / interpersonal skills.
5. Team player.
Reference Id : nancy@basiladvisors.com
Company : Basil Advisors